Walking Maps and Bicycling Maps do more than simply provide wayfinding information; they help build the brand of a community as an accommodating and welcoming place. A map can also be an effective marketing tool for local merchants and businesses by offering advertising and sponsorship space, which can offset the cost of production and printing.
Walking Map – A walking map is usually developed for downtown areas and highlights the different amenities and resources in the area. The noted destinations may include both publicly owned structures such as museums and libraries as well as private enterprises that are open to the public. The map may also include suggested walking routes, local walking events and safety information.
Bicycle Map – A bike map should include the entire street network and community destinations as a base. Some maps are prescriptive in that they color code routes based on bicycle level of service or highlight recommended routes. Others are informational – providing data on traffic volumes and existing facilities to let cyclists make choices based on their own skill sets. The maps should include information on bicycle laws and safety recommendations as well as trail etiquette. Bicycle Friendly Businesses (places that support bicycle travel and provide discounts and amenities for bicycles) may also be identified and included on the map.
An outstanding walking and biking map has the potential to be the community map of choice even for households that do not bike or walk. This provides an opportunity to help promote understanding between bicyclists, pedestrians and motorists.
Develop a Bicycle Map and/or Walking Map:
- The maps should be standalone documents distributed to every household to generate interest and awareness about walking and bicycling in the community.
- The goal should be to provide a map at no cost to the end user. Map production and print costs can be offset by selling advertising or underwriting from tourism organizations.
- When distributing the map, it can be paired with other publications already targeting residents’ mailboxes for efficiency and coverage. The map should also be located at welcome centers, gas stations, parking garages, bicycle shops, businesses and kiosks for further distribution.
- As a supplement, existing bicycle facilities and recommended routes should be added to Google Maps database using Google Map Maker.
- A PDF version of the map should be posted on the City’s website.