Cristina Sheppard-Decius has been the Executive Director for the Ferndale Downtown Development Authority (DDA) for 10 years. She has a B.A. in Public Relations from Western Michigan University and over 17 years of experience in public relations, marketing, volunteer organizations and economic development. As one of Crain’s Detroit Business 40 Under 40 in 2009, she was recognized for her leadership in transforming Downtown Ferndale into a thriving downtown in the Metro Detroit area with over 160 building improvements and $38 million in reinvestment. Sheppard-Decius serves on a variety of Board of Directors and works tirelessly with many local organizations.